1. Helping the the salesmen and management leaders with analysis marketing data, we could supervise the clients by CRM to collect, compare and analyze the marketing data, so that we could monitoring effectively of the salesmen, and manage the clients in hierarchical classification, to adjust the structure of relevant products, which give the effectivtiy and scientific management to the whole marketing department.
2. It will improve the enterprise inner sales management efficiency. As usual, the marketing department is the core part of one enterprise, but due to the different peculiarities of each middle and small-sized enterprises, the inner cost is also different. Without the strict normative management, it will lead to the lowest marketing efficiency of marketing department, however, if you use CRM system, it will help the marketing department can handover all the clients management relavent works onto the CRM system with convenient operation, thus, improve the the marketing efficiency.
3. It will know about the sales status and clients real-time tracking conditions. Usually, a marketing representative should track several, tens of or even hundreds of clients, expecially as it happens the intersection marketing issuses, in this way, how to dealing with each item becomes an improtant work; but using CRM can help effectively salesman with the several items at the same time, and it still can do with each item correctly without slack to any client; as for leaders, not only to know each client, but also and know about the dynamic condition of the whole salesman and control the whole market.
4. It also help the enterprise to make the marketing mission, marketing management strategies, product prices strategies and the new product policies, and it also makes the marketing procedure more individualized and more targeted.
5. It can help the middle and small-sized enterprises to have the market forecasting, and master the management and marketing dynamic condition of the compttitors, so that the enterprises can keep the leading position of the uncertain market.